Gaya APA

Lovelock, Christopher, Wirtz, Jochen. (2011). Service marketing: people, techhnology, strategy (Global Ed.). Boston: Pearson.

Gaya Chicago

Lovelock, Christopher, Wirtz, Jochen. Service marketing: people, techhnology, strategy. Global Ed. Boston: Pearson, 2011. Text.

Gaya MLA

Lovelock, Christopher, Wirtz, Jochen. Service marketing: people, techhnology, strategy. Global Ed. Boston: Pearson, 2011. Text.

Gaya Turabian

Lovelock, Christopher, Wirtz, Jochen. Service marketing: people, techhnology, strategy. Global Ed. Boston: Pearson, 2011. Print.