Industrial development of herbal medicine, cosmetics and health foods in Indonesia
today has grown substantially. Utilization of natural resources, especially of medicinal
species, will continue, in connection with the Indonesian nation strong linkages to the
cultural tradition of using traditional medicine. This trend has extended to the whole
world and is known as the "new green wave" or a lifestyle trend "back to
nature". Indonesia as one giant center (mega center) biodiversity, but only about 600
species of plants, 1000 species of animals and 1000 species of microorganism that has
been known and utilized by the community potential. Indonesia has a high potential for
use as a commercial industry development of herbal medicine, cosmetics and healthoriented
food exports.
Pharmaceutical and cosmetic products based on herbal Indonesia during the last five
years (2003-2007) of each export growth average of 7.1 % and 16.9 % per year. Share
growth of Indonesian herbal-based pharmaceutical products in the world market is only
3.9 % per year while the world market demand grew 15.5 % per year, while the share of
Indonesian herbal cosmetics in the world market and 13.5 % of world market demand
grew 13.1 % .The structure of the herbal pharmaceutical products exported Indonesia to
the world market has not been in line with the structure of product demand in world
markets .Indonesian exports more the form of herbal ingredients than finished products
(drug/cosmetics), while the world market demand be seen otherwise. This opens the
opportunity for Indonesia to expand its market in the world. To be able to take
advantage of existing opportunities, Indonesia needs to have effective strategies, such as
Indonesia needs to focus on products that have a cluster "Natural Beauty", the increase
in value added herbal products, switching technology, raw material processing, the
application of standard CPOTB with mentoring programs, vertical integration
with industry in the importing countries will support the cosmetic raw material export
activities, information provision and promotion of sustainable export of herbal products.
Kata Kunci: ekspor, herbal, pharmaceutical, kosmetik
Buletin Ilmiah Perdagangan, Vol. 4 No.1, Juli 2010