Nowadays, retail business in Indonesia shows a rapid development. This condition
drives the retail businessmen to undertake various ways to grab the market by conducting
selling practices such as giving discount, prize, voucher and promotion..Current selling
practices display an indication of deceit and trickery towards consumers. On the other hand,
monitoring efforts for consumer protection have not been optimal. This is due to the lack of
regulation and technical guidance monitoring handbook.
The aim of this article is to know the condition and selling practices in retail business
as well as to formulate a monitoring strategy. Juridical normative.Sociological method are
use to analyze selling practice and the problems of business retail. The results shows that
several countries are more advanced and established in monitoring selling practices and
selling practices in Indonesia use many deceitful selling practices.A detailed technical and
operational guideline is required to regulate selling practices of retail business.
Buletin Ilmiah Perdagangan, Vol. 4 No.1, Juli 2010